This work is a collaboration between me and a video artist, Eunhye. It showcases the "Emotion To Go" that I designed to encourage people to convey their emotions with packaging that play on words. This video series utilizes two of these packs to tell two stories, the "I Loaf You" and "I Sprite You." These packs are an indirect and fun way to show someone's emotion in real life.
In the "I Loaf You", the giant label for the loaf represents the strong emotion of love and the acting of eating the bread reveals the acceptance of this emotion. The smaller packaging for the Sprite shows the user's level of dislike and the splashy "Spite" that comes out from the can act as catharsis.
Director/Editor: Eunhye
Producer: Dingyue Cao
Actor: Brian Cheng
Actress: Olivia Chen
Material: Paper; plastic bag; bread
Size: 7''x25''
I Loaf You (front)
The splashy "Spite" that comes out from the can act as catharsis.
Director/Editor: Eunhye
Producer: Dingyue Cao
Actor: Brian Cheng
Actress: Olivia Chen
I Loaf You & I Sprite You
Material: Paper; plastic bag; sprite
Size: 15''x52''
I Sprite You (Front)